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Career Advocacy in Action: Tools and Resources from CERIC
July 9, 2025 at 12 pm
This session will examine the pivotal role of advocacy in shaping the future of career development in Canada. Participants will explore insights from a new national advocacy campaign, key research on the evolving landscape of career development, and a sector-wide mapping report that identifies trends and challenges. Attendees will gain practical knowledge on how to utilize advocacy tools and strategies to influence policy and drive improvements in career development programs. The session will focus on actionable steps to enhance service delivery and address the significant changes expected by 2040. By the end, participants will leave with concrete resources and approaches to champion career development within their organizations and communities, empowering them to make a lasting impact on workforce development across the country.
About the Presenters:
Dr. Candy Ho is an international award-winning career development educator and scholar whose expertise is recognized globally through keynotes, consulting, and other engagements. Her insights have been featured in prestigious media outlets including BNN Bloomberg, The Globe and Mail, Financial Post, Canadian Business, National Post, and CTV News. Originally from Hong Kong, she currently serves as Chancellor’s Research Chair at Kwantlen Polytechnic University (KPU), while also teaching in KPU’s Educational Studies department and in Douglas College's Career Development Practitioner Program. Candy is Past Chair of CERIC, a Canadian charitable organization that advances education and research in career counselling and career development, in order to increase the economic and social well-being of Canadians.
Kay Castelle, Executive Director, CERIC
Kay leads the development and delivery of the strategic goals and objectives for the organization, supporting the CERIC Board, Committees and staff in their efforts. In her role, Kay develops strategic and functional partnerships that enhance the body of knowledge for Canada’s career professional communities. Additionally, she oversees all areas within CERIC’s mandate including Cannexus, Canada’s Career Development Conference, the CareerWise and OrientAction content websites, the peer-reviewed Canadian Journal of Career Development (CJCD), and a host of internal and external projects including national surveys of Canadians’ perceptions about career planning and about career development and the workplace.